⚛ Proprietary System
Meet ASTERIS — the Intelligence System Behind Proto SEO
Most SEO agencies run your site through the same off-the-shelf tools every other agency uses. ASTERIS is different. It is the proprietary diagnostic and decision intelligence layer we built to run every Proto SEO engagement — surfacing what matters, filtering out what does not, and keeping strategy aligned with your actual business signals.
You do not see ASTERIS directly. You see the output: a prioritised action plan, a coherent strategy, and results that compound. ASTERIS is the reason Proto SEO clients do not get generic recommendations.
What ASTERIS Is Not
Not a tool. Not a dashboard. Not a template.
The SEO industry is full of tools that generate reports. ASTERIS is a decision system — built to answer a different question.
🚫 Not Ahrefs or Semrush
Off-the-shelf tools surface data. ASTERIS interprets it — weighting signals by their relevance to your specific market, business type, and competitive position. Data without prioritisation is noise.
🚫 Not an Automated Audit Tool
Automated audits flag everything equally. ASTERIS applies a tiered decision framework — separating what is critical from what is cosmetic, so effort goes where it compounds fastest.
🚫 Not a Generic Checklist
A 150-point SEO checklist applied the same way to every site is not strategy. ASTERIS produces recommendations specific to your domain, your competitors, and your market — not a recycled template.
🚫 Not a Reporting Layer
Reporting tells you what happened. ASTERIS tells you what to do next. The output is always a decision or an action — never a graph that requires interpretation before it becomes useful.
How It Works
Five diagnostic layers. One coherent picture.
ASTERIS runs five interconnected analyses on every engagement. Each layer feeds the next — nothing is evaluated in isolation.
Can Google crawl, index, and trust your site?
Core Web Vitals, crawl health, structured data, mobile performance, and indexation signals. A site with technical issues loses rankings it would otherwise earn — fixing the foundation first is not optional.
What signals is your site currently sending?
On-page signals, internal linking architecture, content quality scores, and E-E-A-T indicators. ASTERIS maps what your site is telling search engines — and compares it to what you want to rank for.
Where are your competitors winning — and why?
Competitor keyword coverage, domain authority trajectories, content gaps, and backlink profiles. Understanding why a competitor outranks you is always more useful than knowing that they do.
Which gaps represent the fastest compounding wins?
Not all keyword opportunities are equal. ASTERIS weights opportunities by search volume, competition level, business relevance, and estimated time-to-rank — producing a stack-ranked action list, not a flat inventory.
What should happen next, and in what order?
Every ASTERIS output ends with a prioritised decision surface — the specific actions ranked by impact and effort. This is what drives the monthly work plan for Proto SEO clients, and the action plan delivered in a Health Check.
Where You Encounter ASTERIS
Two entry points. Same intelligence.
ASTERIS runs in the background of every Proto SEO touchpoint. Here is where you see its output directly.
⚛ ASTERIS
Business Signal Health Check
$250 + GST — one-off
A slimmed-down pass of all five ASTERIS diagnostic layers applied to your business. You get the full prioritised action plan — the same intelligence our ongoing clients receive at onboarding — without committing to a retainer.
Order Health Check⚛ ASTERIS
Proto SEO Engagements
From $500/month
ASTERIS runs continuously throughout your Proto SEO engagement — updating signals, surfacing new opportunities, and keeping the monthly work plan aligned with what your market is doing. Every new client starts with a full Health Check as part of onboarding.
See Proto SEO PlansWhy It Matters
The difference between an SEO agency and a system is accountability.
An agency without a system produces different results depending on who is working on your account that month. A system produces consistent, structured, documented decisions — regardless of who is executing. ASTERIS is what keeps Proto SEO clients getting the same quality of thinking in month 18 as they got in month 1.
- ✓ Every recommendation is traceable to a specific signal
- ✓ Priorities are ranked by impact, not recency or ease
- ✓ Strategy stays aligned as markets and competitors shift
- ✓ Onboarding intelligence carries forward — no repeat work
- ✓ Health Check clients get the same diagnostic as retainer clients
- ✓ No generic advice. Every output is specific to your domain
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