🏥 Healthcare Industry
AHPRA-Compliant Websites for Healthcare Practices
Patients choose their healthcare providers online. If your practice website is outdated, slow, or hard to find on Google, you are losing patients to competitors who invested in their digital presence.
Who We Work With
Every discipline. AHPRA-compliant by default.
We build for registered healthcare practitioners and allied health professionals across all specialties.
Why Healthcare Is Different
Compliance and conversion — both matter.
Most web agencies do not know AHPRA advertising guidelines. Most healthcare specialists do not know web performance. We sit at the intersection.
⚠️ What Other Agencies Get Wrong
Using testimonials that breach AHPRA guidelines. Making unsubstantiated claims about outcomes. Using before/after photos without proper consent disclosures. Copy that does not meet E-E-A-T standards for health content.
✓ What We Do Instead
Content written within AHPRA advertising guidelines — compelling without being non-compliant. E-E-A-T signals built into every page: credentials, qualifications, practitioner profiles, and referenced clinical content.
AHPRA compliance is not optional — it is built in from the start.
The Australian Health Practitioner Regulation Agency sets strict guidelines for how registered practitioners can advertise. Breaches can result in complaints, investigations, and conditions placed on your registration. We build within these rules without making your practice look generic.
- ✓ No testimonials that create unrealistic expectations
- ✓ No before/after comparisons without required context
- ✓ Claims supported by referenced evidence
- ✓ Practitioner credentials displayed clearly
- ✓ E-E-A-T signals throughout — expertise, authority, trust
- ✓ Content reviewed for advertising guideline compliance
Built-In Features
What every healthcare website needs.
These are the features that convert a patient looking for help into a booked appointment.
Online Booking Integration
Direct integration with your existing booking system — HotDoc, HealthEngine, or Cal.com. Patients book without calling.
Practitioner Profiles
Detailed profiles with qualifications, experience, and areas of focus. Builds trust and improves E-E-A-T signals for Google.
Patient Forms
New patient intake forms and health questionnaires accessible online before the first appointment. Reduces admin friction.
Condition and Treatment Pages
Evidence-based content targeting condition searches — "physio for lower back pain Sydney." High-value SEO pages that also educate patients.
Local SEO for Your Suburb
Optimised for "GP Revesby" or "psychologist Bankstown" — the searches patients use when they are ready to book.
Security and Privacy
SSL, secure forms, and privacy policy aligned with Australian Privacy Act requirements. Essential for any site handling patient enquiries.
Our Recommendation
The healthcare practice growth stack.
Healthcare practices benefit most from combining a compliant website with content-led SEO. Here is what we recommend.
Step 1
Website
From $4,500 + GST
AHPRA-compliant design with online booking, practitioner profiles, patient forms, and condition pages. Built for trust and conversion.
Web Design →Step 2
SEO — Growth (ALPHA)
$1,500 /month
Target condition and specialty keywords. 2 compliant articles per month. Competitor tracking and monthly strategy calls. No lock-in.
Proto SEO →Step 3
Hosting — ORION
From $99 /month
Managed hosting with 24/7 security monitoring — essential for sites handling patient enquiries and health information.
Orion Hosting →Resource
AHPRA Advertising Guidelines: What Healthcare Practitioners Need to Know About Their Website
The most common AHPRA compliance mistakes on practice websites — and what to do instead to stay compliant while still attracting new patients.
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