Google Ads & Meta Ads
Paid Ads That Pay For Themselves
SEO builds long-term visibility. Paid advertising drives leads right now. We manage Google and Meta campaigns that target the right people with the right message — and we track every dollar back to results.
Platforms
Two platforms. Two very different jobs.
We run both — but we are clear about what each one is for.
Google Ads — Core Offer
Search Intent. Real Buyers.
Google Ads targets people who are actively searching for what you offer right now. Someone typing "emergency plumber Bankstown" has their wallet ready. We put you in front of them before your competitor gets there.
- ✓ Keyword research and campaign structure
- ✓ Ad copywriting and testing
- ✓ Landing page alignment
- ✓ Bid management and budget optimisation
- ✓ Conversion tracking — calls, forms, bookings
- ✓ Monthly performance reporting
Facebook & Instagram — Single Offer
One Offer. Right Audience.
Meta ads work differently to Google — you are interrupting a scroll, not answering a search. We run a focused single-offer campaign: one promotion, one audience, built to generate leads from cold traffic.
- ✓ Single offer campaign build
- ✓ Audience research and targeting
- ✓ Ad creative direction
- ✓ A/B testing
- ✓ Lead form or landing page integration
- ✓ Monthly performance reporting
Note: This is paid lead generation — not likes, followers, or brand awareness campaigns.
Pricing
Management fees. Ad spend paid direct.
These are monthly management fees only. Your ad spend is paid directly to Google or Meta — it never passes through us.
All prices in AUD + GST.
Google Ads
Starter
Single campaign, up to $2,000/mo ad spend
+ GST management fee
- ✓ Single campaign structure
- ✓ Keyword research
- ✓ Ad copywriting
- ✓ Bid management
- ✓ Conversion tracking setup
- ✓ Monthly report
Google Ads
Growth
Multiple campaigns, up to $5,000/mo ad spend
+ GST management fee
- ✓ Multi-campaign structure
- ✓ Advanced keyword strategy
- ✓ Ad copywriting and testing
- ✓ Bid management and optimisation
- ✓ Conversion tracking and call tracking
- ✓ Landing page recommendations
- ✓ Monthly strategy call and report
Facebook & Instagram
Single Offer Promo
One offer, one audience, ongoing optimisation
+ GST management fee
- ✓ Single offer campaign build
- ✓ Audience research and targeting
- ✓ Ad creative direction
- ✓ A/B testing
- ✓ Lead form integration
- ✓ Monthly report
Running both platforms? Contact us for a combined quote →
What We Measure
We optimise toward revenue, not vanity.
Impressions and clicks are inputs. These are the outputs we care about.
Ads are only as good as where they land.
Paying for clicks that land on a slow, confusing website is burning money. The biggest lever in any ad campaign is often the landing page — not the ads themselves. We can pair your campaign with the right setup.
Fast Landing Pages
Astro builds on Cloudflare Pages load in under a second. Faster pages convert better and lower your Google Ads cost-per-click.
Hosting — ORION-EDGE
Edge-hosted sites reduce bounce rate from ads. Every second of load time lost costs you conversions.
SEO — Proto SEO
Ads generate leads now. SEO builds compounding organic traffic so you can reduce ad spend over time as rankings improve.
Industries
We run ads for these industries.
Each industry has different cost-per-click dynamics and conversion benchmarks. We know yours.
Resource
Google Ads vs SEO: Which Should You Invest in First?
Both work. But they work differently, cost differently, and suit different situations. Here is how to decide which one to prioritise for your business right now.
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